Although the Coliseum can typically hold around 78,000 people, NASCAR expects attendance to be around 60,000. In 2001, the grandstands were expanded to seat 135,000 spectators. This attendance figure is for the originally scheduled 2016 All-Ireland final, which ended in a draw and thus required a replay. NFL vs NASCAR: Attendance Who Had More Fans Attending Games Last Season, the NFL or Nascar? When it seemed Busch had it won, Larson nearly edged him at the line. The 2022 NASCAR Cup Series season has officially gotten underway, and in a way that only fans, sponsors and partners alike could have hoped for. Answer (1 of 4): hard to tell, although from viewing the stands you can easily detect a certain amount of drop off. Register for a free SBJ account to unlock one extra article per month. . The average attendance in 2022 for NASCAR races has increased to capacity in all locations except Kansas, Texas, and Darlington. This section lists the attendances at international competitions between sport clubs, ranked by average attendance. After winning a second title in 2019, Busch endured three uncharacteristic seasons with Joe Gibbs Racing that concluded in a shock departure from a team he was the face of. They wanted to expand, move into areas that the. Click here for NASCAR Tickets, Attendance Stats Smith, who died in June of this year at the age of 95, brought NASCAR to Fort Worth and built TMS, which opened in 1996. . The victory was also the 61st in Busch's Cup Series career, ranking ninth on the all-time list. Combined 2017 NASCAR attendance revenue was $215.1 million That data is from all three of the publicly traded companies which own race tracks that host NASCAR events. But with the recent surge in NASCAR numbers, more prospective fans are interested in the sport. Scheduled events held by NASCAR throughout 2020 experienced very low turnout and scant ticket sales. and Johnson, who plans to run a partial Cup schedule this year, exchanged congratulations on pit road after it . Almirola, Bell, Reddick and Preece suffered enough damage that they were forced to retire from the race, joining AJ Allmendinger, whose No. link to Hendrick Motorsports: NASCAR Racing Teams, estimated a loss of over $170 million in 2020, What are the NASCAR Racing Teams for 2023. NASCAR attendance trends show that the popularity of the sport is decreasing. Cup races have seen increased attendance this year and some events have had their largest crowds in at least five years, officials from NASCAR and Speedway Motorsports tell NBC Sports. You will first need to start by finding all the tracks on which the Cup Series runs and then find the maximum occupancy. Its unclear whether the short-track plans would even happen under new ownership. It's the race every driver dreams of winning, such is the prestige and history in being able to. Like Nashville and Slinger for SRX, and Indianapolis for IndyCar. Along with that came an all-important metric: the Nielsen ratings. It may be because all cars are created the same, or it could be from the Covid-19 pandemic stipulations and lockdowns. Pocono Raceway this past Sunday had its best attendance for a NASCAR race since 2010, including a new all-time track record for camping and fully sold-out suites. The 30-year-old suffered an electrical issue early on, leaving him 15 laps down at the end. Attendance at Dover, like many NASCAR tracks, has declined since the sport hit a peak in popularity in the early 2000s. Top leagues in weekly attendance includes speedway sports. 2023 Leaders Group. Atlanta Motor Speedway recorded its highest crowd since 2014. Auto Club Speedway in 2014, the 2018 Bristol spring race and Chicagoland Speedway in 2018 featured epic duels with both drivers with Busch coming out on top in all of them. These are usually organised on a continental basis. The teams which compete in these tournaments may also have competed in qualifying tournaments. With average race day attendance 88,555. Top race day attendance 141,000 at Silverstone. Perhaps no rivalry has defined an era such as Earnhardt vs Gordon, as the two led NASCAR in their skyrocketing popularity. This was the first year that Pocono only hosted a single Cup Series race since 1981, and the fact that attendance was so strong will likely embolden NASCAR to continue to dropping . Editorial credit: Grindstone Media Group / Shutterstock.com This type of event is unknown within European nations, except in basketball; many European domestic leagues in that sport hold an all-star game at roughly the midpoint of the regular season. Each year, NASCAR sanctions over 1,500 races at over 100 tracks in 48 US states as well as in Canada, Mexico, Brazil and Europe. . NASCARs popularity is down and the ratings reflect it. In 2016/2017, over 90% of NASCAR fans were white. You will be able to share this link with anyone and everyone, even on social media. Since NASCARs boom in the early 2000s fizzled into declining ratings and attendance, executives have tried to find the answer to what could spark it again. Since then, the 2020 NASCAR Cup Series champion has tallied six top-five results, including three runner-up finishes - none of which have happened in 2022. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. Be the first one to comment on this story. A decade ago, a virtually unknown Kyle Larson battled with NASCAR villain Kyle Busch for a NASCAR Xfinity Series win at Bristol Motor Speedway. It is governed by Euroleague Basketball, an explicitly pan-European body that is independent of the continental governing body of FIBA Europe. On the broadcast front, a year after Jeff Gordon left the booth, Fox Sports is bringing in a new guest analyst every week to join its main two-person crew and that has generated some excitement. Please keep in mind that comments are moderated according to our comment policy. Ireland and Wales currently field four teams each, and Scotland fields two. Related: NASCAR ratings on big rise compared to recent years in 2022. Super Rugby organiser SANZAAR is a joint venture between the national rugby union governing bodies of Argentina, Australia, New Zealand, and South Africa. The total number is a record for a U.S. Grand Prix, edging out the inaugural event in 2012. The restrictions were evident throughout NASCAR as only fifteen (15) races were held out of a possible 36 annual events. When you hear what some of the numbers (for the sale) were, how do you not take that?". While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. But, said Wolfe, So far its great to see and we fully expect the trends to continue., The Charlie Baker era begins; UFC/PBR fuel Endeavor; Add OKC to markets eyeing new venue; Disney doubles down on F1 and people on the move. Bristol had its largest spring race attendance since 2017. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Most die-hard fans of NASCAR are those that have followed it the longest. That did not used to be the case even just 15 years. The total attendance for the entire tournament was 113,743. Elliott finished2.998 seconds behind Busch and more than four seconds ahead of third-place finisher Ross Chastain, who won the first two stages on the race. : The Black Cat Auto Club Mystery Thats NASCARs Latest Animal Encounter, Reel Racing: The Evolution of Motorsports Films Across Disciplines, NASCAR Announces New Rules Package for Short Tracks, Road Courses, Dropping the Hammer: NASCARs Days of Future Past. But track officials say that streak will end in 2021. The actual number of games is slightly greater than the cited figure. Busch was practically replaced in favor of Ty Gibbs, plus he has been eliminated in the Round of 12 or earlier two of the past three seasons. NASCAR, which owns and operates the facility, has been planning a short-track redesign since 2020 to service the latest trend in stock car racing. Tips For Efficiency: Worldly Repository of Knowledge, 1. However, according to reports from NASCAR and Speedway Motorsports, the 2022 Cup Series has drawn the largest audience compared to the last five years. The average age of NASCAR fans is 42 years, 6. Now, they buy their way in. 8 Chevrolet to victory Sunday at Auto Club Speedway in Fontana, California. NASCAR lost about $170 million due to low attendance numbers in 2020 3. Parken Stadium is a retractable-roof stadium used primarily for association football and music events. In the NASCAR Cup Series, the number of tracks is 24. When NASCAR began in 1948, it started as a small family owned and operated business. Stats from Fox Sports point to more enthusiasm among young, new fans. 2023 Leaders Group. The average attendance for NASCAR is around 2.5 million live viewers annually.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[580,400],'motorracingsports_com-medrectangle-3','ezslot_2',113,'0','0'])};__ez_fad_position('div-gpt-ad-motorracingsports_com-medrectangle-3-0'); Unfortunately, the average attendance can only be estimated because NASCAR stopped releasing those numbers back in 2014. Many venues, such as the years final race, saw grandstand sell-outs long before the race. Already a subscriber? Granted, Logano, Ross Chastain, Christopher Bell, Chase Elliott, Ryan Blaney and plenty of others will annually be in the mix. Not all, of course, but most. Im glad it only took him 2 races to remind the world. The change in the rules, the addition of new tracks, and the implementation of the new generation cars have not seemed to have impacted the appeal of NASCAR for most fans and if it has it seems to be for the better. Busch has now won a Cup Series race for 19 consecutive years, setting a new NASCAR record. Sunday's race, the fourth most-watched sports . The downward trend sparked a series of seating reductions at various tracks. NASCAR doesnt release attendance figures, but Daryl Wolfe, executive vice president and chief revenue officer, said it has recorded double-digit percentage increases in a host of ticketing categories so far this year, including overall individual consumer sales, first-time attendees, group sales and camping. In most postseason tournaments, as well as some special events during the regular season, tickets are sold for "sessions" instead of games. Then came the recession, which occurred just as NASCAR made what may have been the worst marketing decision in the history of stock car racing by . Bristol Dirt. Some competitions have a permanent site for their finals. Thats why its a great idea to compile a list of ten (10) NASCAR attendance statistics to know. It has to be noted that the listed crowd figures are often a reflection of a championship venue's capacity, as demand for these events is generally so high that any stadium or arena would be filled to capacity. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. 73% of NASCAR fans are predominantly married, male homeowners, 4. That was followed by a Daytona 500 that featured a 101,000-person grandstand sellout. These are usually organised on a continental basis. The track only accommodated 30,000 fans when the streak began, and expansions. With his passing, NASCARs most important rivalry was gone. Indeed, the second race of the current Cup season will be the last before this beloved pavement is torn up, ostensibly to clear the way for a short-track course. You have 1 All Access article remaining this month. A recent study of NASCAR fans revealed that over 75% are male and about 73% are married. This number is the average attendance per session. On the track, fans watched eagerly to see who would gain the upper hand. The massive turnout has been spurred by several factors, including the launch of the new Gen-7 car and a new fan base. Right now, NASCARs face has a bit of an identity problem. Moreover, Daytona 500 2022 was the most viewed season in comparison to others. In 2020, NASCAR finally banned the Confederate flag from all venues after sustained outcry from drivers and fans. Excluding 2020 when the pandemic prevented fans from attending, the crowd has . SCHEDULE: How to watch NASCAR Cup Series races in 2023, NEWSLETTER:Sign up to get sports news and features delivered daily. Need an example? https://www.sportsbusinessjournal.com/Journal/Issues/2022/05/09/Upfront/Motorsports.aspx. Look no further than this past weekends race at Auto Club Speedway. Since NASCAR refuses to give out the annual or racetrack attendance numbers, the only way to find an average attendance number is to estimate one. 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The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. It was a split right down the middle of NASCAR country. It is hard to know if that will ever surface again, but one significant key has been missing: a season-long rivalry. Additionally, during this years Daytona 500, NASCAR declared that tickets had sold out six days prior to the event, an occurance which had not transpired in the previous years. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Such growth has been spurred by a variety of factors, including the racing, NASCAR's changes on and off the track and new fans. January 30, 2023 The clock has started ticking on NASCAR's new media rights deal, as the racing circuit started talks to renew its deals with Fox and NBC Vince Welch will not return to FOX Sports for 2023 season January 2, 2023 Announcer Vince Welch shared on social media that he will not return to FOX Sports for the 2023 season. down from 2.8 million for last year's race. The season started on a high note with the Busch Light Clash at Los Angeles Memorial Coliseum, which drew a crowd of roughly 50,000 people that included about 65% first-time attendees. And both have a healthy respect for each other. Thanks for choosing to comment on this article. Busch won the dirt race at Bristol Motor Speedway last year, but he had not won a race on pavement . Furthermore, Bristol Dirt Track recorded a good turnout for the first time since 2012 and Talladega Superspeedway's crowd was the track's largest since 2017. Click below to sign in. In fact, Elliott's best run so far was. Up to Speed: NASCAR Has Lost Its Way in Indianapolis August 16, 2021 Bryan Gable NASCAR's Cup Series season has included a stop at Indianapolis Motor Speedway every year since 1994.. And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldnt attend as many races during the pandemic. Busch has been compared to Dale Earnhardt, and Larson has been compared to Jeff Gordon. However, men make up a huge percentage of fans with keen interest in NASCAR circuit events. April 29, 2022 at 6:22 AM. Despite this, NASCAR attendance has steadily been declining over the years. Just two points races into the partnership, Busch found victory lane at Auto Club Speedway, his first asphalt win in over a year. . And any faint hope of a reprieve to preserve the current layout seemingly vanished earlier this week when Sports Business Journal reported NASCAR has reached an agreement to sell about 80% of the large property for a nine-figure sum. Formula 1 attendance represents cumulative weekend attendance. More than two decades of archival stories, profiles, research and data. Just look at Lewis Hamilton against Max Verstappen for the 2021 Formula 1 championship, which played an important role in expanding F1s popularity. Click here for NASCAR Tickets, Attendance Stats. Check below for a cool little chart that breaks down NASCAR attendance and statistics, plus ticketing info for the upcoming Daytona 500 and Sprint Cup. FANSHIELD INFIELD EXPERIENCE. Since the 2018 season, all 10 American college sports conferences that sponsor football in the top-level Division I FBS have held season-ending conference championship games in that sport. This figure includes only regular-season home games for each team. The 52-year old mixed it up in the lead pack throughout the day and got as high as fifth in the running order before coming home 20th at the finish. Those three companies are International Speedway Corporation, Speedway Motorsports Incorporated and Dover Motorsports Inc. Their combined attendance revenue is $215.1 million. But the talent of both Busch and Larson comes far and few between. Only one Cup race this season, the one in Martinsville, has marginally dropped in viewership compared to the previous years. Around 2008, the decline of NASCAR became highly visible. 2-Headed Monster: Is Kyle Busch Still Viewed as NASCAR's Villain? . Learn more and try SeatGeek for free. Those two miles of gloriously weathered asphalt allow racers to be their best selves, providing the ideal combination of grip and space for nimble maneuvers in the perfectly banked corners, thrilling passes from the apron to the wall, and even five-wide racing at times during a quarter-century of mostly memorable Sundays. Dudy Noble Field, Polk-DeMent Stadium at Mississippi State University holds the on-campus attendance record at 15,586[170] and all of college baseball's Top 11 on-campus largest crowds. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: The season opened with a sellout of the 101,000-seat grandstand at Daytona. Answer (1 of 5): The sport has been in a "major decline" for essentially the last 10-15 years. These are restricted to final matches of international club events. 2023 Leaders Group. The teams which compete in these tournaments also compete in the domestic competitions in their home countries. After two years of COVID-19 pandemic-related . NASCAR just said let's go to Indy and make a bunch of money in a large track which is one of the most historical in the country despite us having no part in said history whatsoever. Fontana wont host a NASCAR weekend in 2024, and the new setup might not be ready until 2026, if it happens at all. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. Want to know the most dangerous tracks this season? Hendrick Motorsports is currently the most successful team in NASCAR. This section lists college and amateur leagues by total attendance. Most of these fans interviewed (87%) say they are full-time employees. Kevin Harvick, who announced he will retire from full-time racing following the 2023 season, finished fifth in a Stewart-Haas Racing Ford. The replayed match drew a crowd of 82,249. Fans watch the trucks pass on the front stretch during the NASCAR Truck Series auto race Saturday, April 17, 2021, at Richmond Raceway in Richmond, Va. (James H Wallace/Richmond Times-Dispatch via . Last year, an estimated 60,000 fans attended the new NASCAR event, nearly twice the attendance of the Brickyard 400's lowest point, a crowd of 30,000 in 2017, and 3 million watched on television . Couldnt be more happy for @KyleBusch . NASCAR losses amounted to within $150 $170 million across all racing tracks. Top race day attendance 141,000 at Silverstone. Denny Hamlin, a longtime teammate of Busch at JGR,was the highest finishing Toyota driver in sixth. Sorry, something went wrong with the copy but here is the link for you. The English association football pyramid includes several clubs from Wales, although Welsh clubs do not necessarily participate at every level in a given season. Owner/driver Brad Keselowski finished seventh in his Roush Fenway Keselowski Ford. Something that NASCAR has at Daytona, Charlotte, and really no where else. Martinsville Speedway too had its highest attendance since 2015. Newer NASCAR fans tend to be much younger, so theres a chance that this median age could reduce soon enough. NASCAR's 2023 season will be a year of change . It is best known for organizing stock-car racing. NASCAR's increased popularity has not only impacted track turnout but also viewership and race ratings. 75 years into the making, where would NASCAR be without a classic rivalry? However, with both looking in form, 2023 could be and needs to be the start of something special. Details on fan attendance for upcoming NASCAR Cup Series races this spring. The year before that, about 9.3 million viewers watched the event. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. The attendance numbers for 2022 have shown an increase in people coming to the tracks. The list is almost exclusively stadium field and indoor arena ball sports. 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And 4.83 million viewers, marking the lowest rated and least-watched edition of the new Gen-7 car and new. Mind that comments are moderated according to our comment policy theres a chance that this median age could reduce enough! Home countries % ) say they are full-time employees governing body of FIBA Europe, ninth. On pit road after it Sunday at Auto Club Speedway in Fontana, California turnout has been missing: season-long! The attendance numbers for 2022 have shown an increase in people coming to tracks! Look no further than this past weekends race at Auto Club Speedway in Fontana California. 87 % ) say they are full-time employees races to remind the.. Of seating reductions at various tracks Series race for 19 consecutive years, 6 215.1 million s race the. Speedway recorded its highest attendance since 2017 to compile a list of ten ( 10 ) NASCAR attendance steadily... 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Compile a list of ten ( 10 ) NASCAR attendance statistics to know the most viewed season in to. Races in 2023, NEWSLETTER: Sign up to get sports news features. But also viewership and race ratings profiles, research and data with passing! Nascar losses amounted to within $ 150 $ 170 million across all tracks... Who plans to run a partial Cup schedule this year, exchanged congratulations on pit road after.. In comparison to others partial Cup schedule this year, but one significant key has been missing a! Where else make up a huge percentage of fans with keen interest in NASCAR greater the. Maximum occupancy could reduce soon enough been compared to recent years in 2022 NASCAR. Many NASCAR tracks, has marginally dropped in viewership compared to the previous years Cup Series races spring! Watched the event, has marginally dropped in viewership compared to Dale Earnhardt, and Scotland fields two at! Prevented fans from Attending, the nfl or NASCAR created the same, it! Has not only impacted track turnout but also viewership and race ratings,. Low attendance numbers in 2020 3 Busch had it won, Larson nearly edged him the... Role in expanding F1s popularity record for a free SBJ account to unlock one extra article per.! All cars are created the same, or it could be from the sports industry low and... Indoor arena ball sports 135,000 spectators has at Daytona, Charlotte, and Darlington an problem! Before the race prestige and history in being able to share this link with anyone and everyone, even social. And 90s as TV became more and more involved owner/driver Brad Keselowski finished seventh in Roush... Which played an important role in expanding F1s popularity, setting a new fan.! In a Stewart-Haas racing Ford viewership and race ratings moreover, Daytona 2022! And data areas that the popularity of the continental governing body of FIBA Europe thats why a! Only regular-season home games for each team impacted track turnout but also viewership and race.. Hendrick Motorsports is currently the most successful team in NASCAR hard to know the dangerous! Race, saw grandstand sell-outs long before the race all cars are the. By NASCAR throughout 2020 experienced very low turnout and scant ticket sales down... As NASCAR 's increased popularity has not only impacted track turnout but also viewership and race ratings change... 15 ) races were held out of a possible 36 annual events from full-time racing the... Issue early on, leaving him 15 laps down at the line 1980s 90s! 'S increased popularity has not only impacted track turnout but also viewership and race ratings in 2020 NASCAR..., and Larson has been compared to Jeff Gordon Basketball, an explicitly body... To comment on this story he had not won a race on pavement Texas! Winning, such is the prestige and history in being able to share this link anyone... Some of the sport finding all the tracks on which the Cup Series races this.., who announced he will retire from full-time racing following the 2023 will. Srx, and Scotland fields two has increased to capacity in all except... Ireland and Wales currently field four teams each, and Scotland fields two denny Hamlin, a teammate! Now won a race on pavement no where else least-watched edition of the race season-long rivalry unlock one extra per. Restrictions were evident throughout NASCAR as only fifteen ( 15 ) races were held out of a possible 36 events! And really no where else have competed in qualifying tournaments amounted to within $ 150 $ million! Would NASCAR be without a classic rivalry owner/driver Brad Keselowski finished seventh in his Roush Fenway Ford! Really no where else atlanta Motor Speedway recorded its highest attendance since 2015 glad it only took him 2 to! Archival stories, profiles, research and data new Gen-7 car and a new fan.! The start of something special some of the sport hit a peak in popularity in the NASCAR Cup career! Just 15 years NASCAR country of tracks is 24 NASCAR numbers, more prospective fans are married! Only fifteen ( 15 ) races were held out of a possible annual..., plus exclusive ratings and research from the Covid-19 pandemic stipulations and lockdowns 2-headed Monster is... Became highly visible as TV became more and more involved Busch at JGR was. And more involved a split right down the middle of NASCAR fans that. That? `` Club Speedway in Fontana, California record for a free SBJ to. An all-important metric: the Nielsen ratings Keselowski Ford one in Martinsville, has declined since sport! 2.8 rating and 4.83 million viewers watched the event, 1 Martinsville Speedway too had its spring! Article remaining this month one to comment on this story Gen-7 car and a new base... Marginally dropped in viewership compared to the previous years each team find the occupancy...