Xiaomi is one of the leading brands in the consumer electronics sector. As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . That unit posted 73% sales growth and accounted for a third of Huawei's top line. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Impressive growth rate 3. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. A correlation of -1.0 means that prices move in opposite directions. INTRODUCTION : Systematic collection of data and analysing them with a purpose and interpretation of the results to enhance the knowledge about or improving the understanding of anything can be regarded as research. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. The company continues to increase its hold on the domestic market by an average of six percent every year. Company The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. Xiaomi Exec: Were Playing a Completely Different Game. The idea behind it was to provide innovative solutions for everyone. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Xiaomi uses mono-segment and imitative types of positioning. This ensures greater revenues for Xiaomi. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. A comparative analysis of the marketing strategy of Xiaomi and other manufacturers has also been done to understand the reasons for the market success and the exponential growth exhibited by. 1. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. This is another important aspect of Xiaomi business strategy. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. Thus, they are a huge threat to Xiaomi. Xiaomi Gaining Share At The Expense Of Rivals . Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. The annual growth rate was 12.3% and 2.0%, respectively (Fig. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. Low profit margin 2. Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. This article has been researched & authored by the Content & Research Team. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. Invest better with The Motley Fool. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Xiaomi or Apple two innovation strategies for China. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. devices. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. Lenovo3. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Sophisticated investors, who have witnessed. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Analyzing Xiaomi Corp competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. The brand can continue focusing on geographic expansion. This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. (2016, August 15). [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. Lenovo 13. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. Xiaomi, by comparison, still generates about 90% of its sales from China. Once the apps are launched, they are made available on all their products. Warren Buffett vs. Cathie Wood: Where Would You Rather Invest? Some factors like increased competitor activity, changing government policies, alternate products or services etc. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. There are several brands in the market which are competing for the same set of customers. By comparison, Xiaomi's shipments rose just 15% to 70 million. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Xiaomi competitive advantage is based on cheap costs of its products and services. With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. So in case of Xiaomi, it is facing low threat from new entrants into this industry. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. . Sophisticated investors, who have witnessed. Philips 12. To appeal to those customers, Vivo sold phones with beefier premium specs. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. With all these innovative strategies that they have followed, they are able to become a success and enter many new markets in just a few years and it is quite clear why they stand out in front of other competitors in the market. This website uses cookies to improve your experience. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. A correlation of -1.0 means that prices move in opposite directions. Through these apps, they have developed a very strong network of users who are also loyal to the brand. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Xiaomi. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. It has been reviewed & published by the MBA Skool Team. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Apple 2. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. Tony Chen founded Oppo in 2001. Oppo 4. It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. . MarketBeat recorded 1 mentions for Arelik Anonim Sirketi and 0 mentions for Xiaomi. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. We also use third-party cookies that help us analyze and understand how you use this website. Making the world smarter, happier, and richer. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. The company has also focused on investing in electric cars, 7. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. Xiaomi has a large fan base involving millions of people across the globe. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. Plot and analyze your portfolio and positions against risk-return landscape of the market. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. Horwitz, J. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. can be threats. Swot Analysis Of Xiaomi 736 Words | 3 Pages. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. Lava 4. Top 10 xiaomi.com Competitors The Top 10 Sites Like xiaomi.com in September 2022 are ranked by their affinity to xiaomi.com in terms of keyword traffic, audience targeting, and market overlap # 1 mi.com find the latest stream tv, purifier, earbuds, power bank and other smart devices at xiaomi us. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Intense global competition means lower market share growth, 2. Samsung held a 18% market share, with Apple making up the top three with 14%. IDC reports that Xiaomi's shipments in China fell 38% annually to. They have developed quite a strong user base on these apps and millions of people use these apps every day. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. From start-ups to market leaders, uncover what they do andhow they do it. The following table illustrates Xiaomi SWOT analysis Strengths 1. Following are the opportunities in Xiaomi SWOT Analysis: 1. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. According to Fortune Tech, Huawei is currently at number three rank in the global market. To appeal to those customers, Vivo sold phones with beefier premium specs. Hence this concludes the Xiaomi Redmi SWOT analysis. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. Add company. The opportunities for any brand can include areas of improvement to increase its business. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. Samsung 9. In India, the sale of smartphones was around 1500, and that too within two seconds. This information should then be used to improve your company's marketing efforts and take the advantage. Xiaomi News See all articles Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. The company continually adapts existing and new products in the mobile phone market. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. PESTEL analysis is a widely used strategic planning and management tool. Xiaomi had a 17% share of. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). A lower cost level ren Zhengfei, a former engineer in the top three 14! Is important for brands like Xiaomi to retain the loyalty that their customers show for them sales growth and for! Their Xiaomi phones Fan Festivals that involves discounts and gifts launched its feature. Highly competitive global market oppo launched its first smartphone in 2011 ; systems... 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